Me, a design strategist


A traditional Chinese soul, a free Canadian spirit.


Designs motto


My designs are all context driven and often found ironic. I have a habit of putting straightforward (sometimes hidden) “aha, I see what you did there” moments in all of my work to reward the curious. I consider this to be a part of the job of a good designer: leaving gems for the user to discover and creating a thirst for depth in all objects. This is the experience that I try to create for all my works.

I believe design will save the world, starting with rewarding the curious.

Designers are Answers.

Growing up


Born curious in a traditional business Chinese family perusing a career in design has never been easy. After I graduated with a human resources specialist degree from the University of Toronto, I have decided to drop everything, and chase my passion in becoming an industrial designer at OCADU. Taking the longer route in becoming a designer has not gone to waste. 

4 years of business background gave me a layer of business insights over everything I see. These two skill sets granted me the power to funnel unrealistic fantasies into functional objects that can satisfy real world constraints, while maintaining its romantic core.

Contact Information


Email Address:

Phone Number: 6472788229

Instagram: @Howesonlu

Linkedin: Howeson Lu


Design is an analytical process that the designer uses to understand the nature of the issues that a product or a service or a building must address, in order to answer a brief.


Designers are Answers
- Howeson Lu-

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